UNETHICAL PRACTICES DONE IN THE FIELD OF MARKETING

UNETHICAL PRACTICES DONE IN THE                        FIELD OF MARKETING

In the view of  this organization, and many others who have added their voice to this discussion, unethical addiction treatment marketing practices are those that may diminish the ability of people in need of treatment , their families , professional or others to effectively identify and be directed to the care best suited  to their needs , or in any way leads to the mischaracterization, misrepresentation , or misdirection of addiction related issues , treatments , practices or organizations .

UNETHICAL ISSUES:-

• EXPLOITING:-

Emotions or a news event . Such instances pop up every once in a while , then make a quick exit when consumers complain about feeling manipulated .

• SPAMMING:-

Sending unsolicited emails to potential customers its again Unethical. The FTC allows a business one such opportunity . In effect since 1993, the act also prohibits false header information and deceptive subject lines.

• MAKING:-
  

Making wrong comparisons about rival product is again a type of Unethical issues .Consumers may find such a technique helpful as  long as the information is accurate and truthful .

• STEREOTYPING :-

Stereotyping women as sex symbols merely to draw attention to a product .''While it might be intuitive to use models in adverts for beauty products and cosmetics , having half- naked models in adverts for generators , heavy machinery , smartphones and other products not strongly related to women in both nonsensical and Unethical.''

• PLAGIARISING:-

Plagiarising is a type of Unethical practice in today's business world to compete with one another rivals it has become the most common activity . for ex - for small business owner, discovering that a competitor has copied or impinged on a tagline, blog post or promotion can be really painful. Plagiarism probably happens more often than most business people will ever know, because of internet.

RECOMMENDATIONS:-

•  FORCING CUSTOMERS INTO MAKING A               PURCHASE:-

There are several ways to convince people to buy the product . This may be done honestly , or occasionally in a forceful manner. So avoidance is needed in this also.

• ACCURACY IN TEXT OR ADVERTISING:-

Sometimes goods on market are not worth buying Online marketing often uses photograph and writing techniques to mislead.

Unfortunately, often if the prices are too cheap , there is an almost certain compromise on quality .Hence, it is important to make sure the one should not just solely on making sales, but providing the best product or service one can as well.

• UNDER DELIVERING AND OVER CHARGING :-

These practices would never endear a company to its customers , nor help in attracting new ones .When the one don't deliver the full order or charge exorbitant prices , one is very likely to turn off customers. Many marketers adopt the Unethical practice of promising the customers a lot of things within a package . However ,once the customer makes the purchase , they are told that the extra items are out of stock. This is highly disappointing event and could lead to lot of anger and frustation.Honesty for one's company is one of the most important practices .

Hence, it is important to educate yourself about Unethical marketing practices . This is because you may be indulging in these activities without realizing . If customers and social media catch on to this, it may break your hold to the market . It's much better choice to stay above board while dealing with your market . You may not earn so much in the beginning , but your customer's  trust is priceless in the long run.